Founded in 2008, Woman Insight gained its popularity with offline training and online educational courses and united its audience in a closed network through online membership.
Knowing the customer’s infrastructure, business processes and established relations with the core team throughout our prolonged cooperation allowed us to create the product architecture.
In parallel to product concept development, LAB325 provided valuable business intelligence regarding the client’s ambitious goals and, as a result of product discovery sessions, created a technical task. This laid the basis for our further work.
Client: Woman Insight
Number of employees: 50-100 employees
Location: franchise network in Eastern Europe
Industry: e-learning, personal development
LAB325 client since: 2019, project duration – ongoing
Services used: product concept development, software development
Overview: Woman Insight is an international network of personal development centers for women in Eastern Europe, offering online and offline educational events and materials.
LAB325 developed an e-learning subscription-based freemium web service and cross-platform web/mobile app, including:
User base increased
due to the new platform
Growing the network
of educational content
providers available for
Fast onboarding of
content managers and
Marketing team gained