Kinexel (spa wellness app builder)

Kinexel (spa wellness app builder)

Kinexel is a personalized wellness intelligence platform designed for spa and resort environments.

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Challenge

Most spa clients seek relief from issues such as back pain, fatigue, tension headaches, and low energy. However, these symptoms are often caused by underlying postural misalignment, asymmetrical movement patterns, or chronic stress — problems that usually go unnoticed during standard spa visits.

For spa businesses, the challenge is twofold:

  • Treatments are often selected subjectively, without measurable diagnostics.
  • There is limited ability to demonstrate tangible results, personalize services at scale, or build long-term client trust through data.
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Solution

Kinexel introduces a digital diagnostic layer into the spa experience.

Using only a smartphone or tablet camera, the system guides a client through:

  • A short posture photo capture
  • Simple movement tasks
  • A brief walking sequence (if space allows)

AI algorithms analyze posture, balance, gait, and optional stress indicators such as breathing rhythm and heart rate variability. The platform then generates a clear, easy-to-understand report for both the client and the specialist. Based on this report, spa staff can confidently recommend targeted treatments — from corrective massage and posture training to hydrotherapy, facial care, or relaxation programs.

The solution integrates seamlessly through a Diagnostics App for staff and an Admin Web Platform for business management.

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The result

For Clients

  • Clear insight into their posture, movement, and physical condition
  • Personalized, data-backed wellness recommendations
  • A feeling of being genuinely cared for — not just pampered
  • A premium, memorable experience that stands out from traditional spa visits

For Businesses

  • A high-value service with relatively low operational investment
  • Increased upselling through personalized treatment programs
  • Stronger client trust and loyalty through transparency
  • Actionable data to better understand guest needs
  • Enhanced brand positioning as an innovative, science-driven luxury spa

Technologies

Frontend

Swift, Kotlin

Back-end

Node.js

Database

Postgres, ClickHouse

Project team:

Product manager
Project manager
Product designer

IOS developer

Android Developer

DevOps

BackEnd developers
QA-engineer

Project Duration:

Completed in 12 weeks

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