Woman Insight

Project Description

Founded in 2008, Woman Insight gained its popularity with offline training and online educational courses and united its audience in a closed network through online membership.


Knowing the customer’s infrastructure, business processes and established relations with the core team throughout our prolonged cooperation allowed us to create the product architecture.

In parallel to product concept development, LAB325 provided valuable business intelligence regarding the client’s ambitious goals and, as a result of product discovery sessions, created a technical task. This laid the basis for our further work.

Project Details

Client: Woman Insight
Number of employees: 50-100 employees
Location: franchise network in Eastern Europe
Industry: e-learning, personal development
LAB325 client since: 2019, project duration – ongoing
Services used: product concept development, software development

Overview: Woman Insight is an international network of personal development centers for women in Eastern Europe, offering online and offline educational events and materials.

LAB325 developed an e-learning subscription-based freemium web service and cross-platform web/mobile app, including:

  • System of user behavior analytics applying third-party solutions and internal log system based on ClickHouse database.
  • Platform integration with third-party customer management, support, and reporting instruments (Zoho CRM + Zoho Analytics)
  • Integrating a third-party email marketing automation solution
  • Develop an online chat system between students and tutors
  • Develop a real-time notification system similar to the Facebook app
  • Develop a template system for bulk editing of text notifications
  • Develop a dashboard for tutors to evaluate assignments completion
  • Building customized CMS for content management for web and mobile
  • Custom-made user report system for statistic reports
  • Comprehensive content modules for managing multiple user subscriptions with extended functionality
  • Diverse payment solution (Stripe + subscription, PayPal + subscription, Fondy + subscription and wire transfer payments)
  • Various content types are available for users like articles, videos, webinars, courses, offline events, ticket sale module, upcoming events calendar, comments & discussions, polls, quizzes, daily tasks module, personal online consultations


icon rezult 1

User base increased
due to the new platform

icon rezult 1

Growing the network
of educational content
providers available for
platform users

icon rezult 1

Fast onboarding of
content managers and

icon rezult 1

Marketing team gained
new analytical







Rest API