Founded in 2008, Woman Insight gained its popularity with offline training and online educational courses and united its audience in a closed network through online membership.
Knowing the customer’s infrastructure, business processes and established relations with the core team throughout our prolonged cooperation allowed us to create the product architecture.
In parallel to product concept development, LAB325 provided valuable business intelligence regarding the client’s ambitious goals and, as a result of product discovery sessions, created a technical task. This laid the basis for our further work.
Client: Woman Insight Number of employees: 50-100 employees Location: franchise network in Eastern Europe Industry: e-learning, personal development LAB325 client since: 2019, project duration – ongoing Services used: product concept development,
Overview: Woman Insight is an international network of personal development centers for women in Eastern Europe, offering online and offline educational events and materials.
LAB325 developed an e-learning subscription-based freemium web service and cross-platform web/mobile app, including:
System of user behavior analytics applying third-party solutions and internal log system based on ClickHouse database.
Platform integration with third-party customer management, support, and reporting instruments (Zoho CRM + Zoho Analytics)
Integrating a third-party email marketing automation solution
Develop an online chat system between students and tutors
Develop a real-time notification system similar to the Facebook app
Develop a template system for bulk editing of text notifications
Develop a dashboard for tutors to evaluate assignments completion
Building customized CMS for content management for web and mobile
Custom-made user report system for statistic reports
Comprehensive content modules for managing multiple user subscriptions with extended functionality
Diverse payment solution (Stripe + subscription, PayPal + subscription, Fondy + subscription and wire transfer payments)
Various content types are available for users like articles, videos, webinars, courses, offline events, ticket sale module, upcoming events calendar, comments & discussions, polls, quizzes, daily tasks module, personal online consultations
User base increased due to the new platform
Growing the network of educational content providers available for platform users
Fast onboarding of content managers and administrators